Scope of This Privacy Policy

This Privacy Policy describes how Bird collects, uses, discloses, and protects personal information when you interact with us, including when you:

• Visit or browse Bird websites;
• Request product information, quotations, demonstrations, or technical documentation;
• Download application notes, white papers, software, manuals, or other resources;
• Register products or request calibration, repair, warranty, or technical support services;
• Contact us by email, telephone, online forms, or at industry events and trade shows;
• Subscribe to newsletters, technical updates, webinars, or other marketing communications;
• Purchase products or services directly from Bird, where applicable; or
• Otherwise communicate or conduct business with Bird.

This Privacy Policy applies to Bird websites and online services that link to or reference this Privacy Policy. It also applies to information collected through our business operations when we act as the data controller or otherwise determine how your personal information is processed.

This Privacy Policy does not apply to:

• Information collected solely in connection with employment, recruiting, or human resources activities;
• Third-party websites, applications, or services that may be linked from our websites but operate under their own privacy policies; or
• Products, services, or websites provided by Bird distributors, resellers, or other independent business partners unless expressly stated otherwise.

We encourage you to review the privacy policies of any third-party websites or services before providing them with your personal information.

Information We Collect

The information we collect depends on how you interact with Bird. For example, the information we collect when you browse our website may differ from the information we collect when you request technical support, register a product, or purchase our products or services.

Information You Provide

You may choose to provide personal information directly to us when you:

• Submit a contact, quotation, demo, or technical support request;
• Register a product or request calibration, repair, or warranty service;
• Download technical resources, software, white papers, application notes, or other content;
• Subscribe to newsletters, product updates, webinars, or other communications;
• Register for training sessions, webinars, or industry events;
• Purchase products or services directly from Bird; or
• Otherwise communicate with our sales, technical support, customer service, or marketing teams.

Depending on your interaction with Bird, the information you provide may include:

• Name
• Company name
• Job title
• Business email address
• Telephone number
• Business address
• Shipping and billing information
• Product model and serial numbers
• Purchase history
• Technical support inquiries and related communications
• Marketing preferences
• Any other information you voluntarily choose to provide.

Information Collected Automatically

When you visit our websites, we automatically collect certain technical information to help us operate, secure, and improve our online services.

Depending on your browser settings and cookie preferences, this information may include:

• IP address
• Browser type and version
• Operating system
• Device type
• Pages viewed
• Referring website
• Date and time of your visit
• General geographic region derived from your IP address
• Website interactions, such as pages visited, downloads, and navigation patterns.

This information helps us understand how visitors use our websites, identify technical issues, improve website performance, and better understand which content is most valuable to our customers.

Information from Third Parties

We may receive information about you from trusted third parties, including:

• Authorized distributors and sales representatives;
• Business partners;
• Industry event organizers;
• Marketing partners;
• Publicly available business information sources; and
• Service providers that support our sales, marketing, customer service, and website operations.

We use this information to maintain accurate business records, improve customer service, respond to inquiries, and better understand the needs of our customers and markets.

Aggregated and De-Identified Information

We may combine or de-identify information so that it can no longer reasonably be used to identify an individual. Aggregated or de-identified information helps us analyze website usage, evaluate product interest, improve our products and services, measure marketing effectiveness, and support business planning. Because this information cannot reasonably identify an individual, it is generally not considered personal information under applicable privacy laws.

How We Use Your Information

Bird uses personal information to operate our business, provide our products and services, support our customers, and improve your experience when interacting with us.

Depending on your relationship with Bird, we may use your personal information for the following purposes:

To Provide Products and Services

We use your information to:

• Respond to requests for quotations, product information, demonstrations, and technical documentation;
• Process orders and deliver products or services;
• Register products, manage warranties, and provide calibration, repair, and other service offerings;
• Verify customer accounts and maintain business records; and
• Communicate with you regarding your purchases, orders, or service requests.

To Provide Technical Support

We use information you provide to:

• Diagnose technical issues;
• Respond to product and application questions;
• Resolve service requests;
• Provide troubleshooting assistance; and
• Improve the quality and efficiency of our technical support.

To Improve Our Products and Services

We analyze information about how our websites, products, and services are used to:

• Improve website performance and usability;
• Enhance product features and documentation;
• Develop new products and services;
• Better understand customer needs and industry trends; and
• Evaluate the effectiveness of our educational and technical content.

Whenever practical, we use aggregated or de-identified information for these purposes.

To Communicate with You

If you request information from Bird or choose to receive communications from us, we may use your contact information to send:

• Product announcements;
• Technical articles and educational resources;
• Webinar and event invitations;
• Software or firmware update notifications;
• Product safety or service notices;
• Marketing communications; and
• Other information that may be relevant to your business or technical interests.

You may opt out of marketing communications at any time by using the unsubscribe link included in our emails or by contacting us directly. Please note that even if you opt out of marketing communications, we may still send you transactional or service-related communications that are necessary to fulfill your requests or support our business relationship.

To Protect Our Business and Users

We may use personal information to:

• Detect, investigate, and prevent fraud or unauthorized activity;
• Protect the security and integrity of our websites, systems, and products;
• Monitor for malicious or unlawful activity;
• Enforce our agreements and policies; and
• Protect the rights, property, safety, and security of Bird Technologies, our customers, and others.

To Comply with Legal Obligations

We may use personal information as necessary to:

• Comply with applicable laws, regulations, and legal processes;
• Respond to lawful requests from courts, regulators, or government authorities;
• Meet accounting, tax, and recordkeeping requirements; and
• Establish, exercise, or defend legal claims.

Legal Basis for Processing

Where required by applicable law, Bird processes personal information only when there is a lawful basis for doing so. Depending on your location and the nature of your interaction with us, these legal bases may include:

• Performing a contract with you;
• Complying with legal obligations;
• Pursuing our legitimate business interests, provided those interests do not override your privacy rights; or
• Your consent, where consent is required by applicable law.

Artificial Intelligence and Automated Technologies

Bird Technologies may use artificial intelligence ("AI") or automated tools to assist with activities such as website search, customer service, content development, data analysis, and business operations. These technologies are used to support—not replace—human judgment.

Bird does not use customer-confidential information, technical support submissions, or proprietary customer data to train publicly available AI models without appropriate authorization.

We evaluate new technologies to help improve our products, services, and customer experience while maintaining our commitment to privacy, security, and responsible data handling.

How We Share Your Information

Bird does not sell your personal information.

We may share personal information only as necessary to operate our business, provide our products and services, comply with legal obligations, or protect our legitimate interests. When we share personal information, we do so only for the purposes described in this Privacy Policy and, where appropriate, under contractual obligations that require recipients to safeguard the information.

Service Providers

We work with trusted third-party service providers that perform services on our behalf. These providers may process personal information only as necessary to deliver the services we have requested.

Examples include providers that support:

• Website hosting and infrastructure;
• Customer relationship management (CRM);
• Marketing automation and email communications;
• Website analytics and performance monitoring;
• Technical support and customer service;
• Payment processing, where applicable;
• Shipping and logistics; and
• Information technology and cybersecurity services.

These providers are authorized to use personal information only as necessary to perform services for Bird and are contractually required to protect the confidentiality and security of that information.

Distributors, Sales Representatives, and Business Partners

Because Bird serves customers around the world through a network of authorized distributors, sales representatives, and business partners, we may share information necessary to respond to inquiries, prepare quotations, fulfill orders, provide local sales support, or deliver customer service.

We share only the information reasonably necessary to support these business activities.

Corporate Transactions

If Bird is involved in a merger, acquisition, reorganization, financing, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable legal requirements.

Legal Requirements

We may disclose personal information when we believe disclosure is necessary to:

• Comply with applicable laws, regulations, legal processes, or governmental requests;
• Enforce our agreements, policies, or terms of use;
• Protect the rights, property, or safety of Bird Technologies, our employees, customers, or others; or
• Detect, prevent, or investigate fraud, security incidents, or other unlawful activity.

With Your Direction

In situations where you specifically request or authorize us to share your information with another organization or individual, we will do so in accordance with your instructions.

Aggregated and De-Identified Information

We may share aggregated or de-identified information that cannot reasonably be used to identify an individual. This information may be used for reporting, market analysis, product development, website analytics, or other business purposes.

Cookies and Website Technologies

Like most business websites, Bird uses cookies and similar technologies to provide website functionality, improve your browsing experience, understand how visitors use our websites, and support our marketing efforts.

Cookies are small text files that are stored on your device when you visit a website. Depending on your preferences and applicable law, cookies may be placed by Bird or by trusted third-party service providers acting on our behalf.

Types of Cookies We Use

We may use the following categories of cookies and similar technologies:

Essential Cookies

These cookies are necessary for our websites to function properly. They enable core features such as page navigation, security, form submissions, and user preferences. Because these cookies are required for the operation of the website, they generally cannot be disabled through our cookie preference tools.

Analytics Cookies

Analytics cookies help us understand how visitors interact with our websites. They allow us to measure website traffic, identify popular content, improve website performance, and enhance the overall user experience.

Where required by applicable law, analytics cookies are used only with your consent.

Functional Cookies

Functional cookies remember your preferences, such as language settings or previously entered information, to provide a more personalized browsing experience.

Advertising and Marketing Cookies

With your consent where required by law, Bird may use cookies and similar technologies to measure the effectiveness of our marketing activities, understand visitor engagement, and deliver more relevant communications and advertising.

Managing Your Cookie Preferences

When you first visit our website, you may be presented with a cookie consent banner that allows you to manage your cookie preferences in accordance with applicable privacy laws.

You may change your cookie preferences at any time by using our Cookie Preferences tool, where available. Most web browsers also allow you to control or delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality or performance of some areas of our website.

For more detailed information about the cookies and similar technologies used on our websites, including the categories of cookies we use and how long they remain on your device, please refer to our Cookie Policy.

Do Not Track Signals

Some web browsers offer a "Do Not Track" ("DNT") setting that allows users to indicate a preference regarding online tracking. Because there is currently no universally accepted standard for responding to DNT signals, Bird does not currently respond to browser-based Do Not Track requests. We do honor the Global Privacy Control (GPC) as an opt-out for California residents. We will continue to monitor developments in applicable laws and industry standards regarding these signals.

Marketing Communications

Bird may send marketing communications to individuals who have requested information from us, subscribed to receive updates, attended one of our events, downloaded technical resources, or otherwise expressed an interest in our products or services, where permitted by applicable law.

Our marketing communications may include:

• Product announcements and updates;
• Technical articles, application notes, white papers, and educational content;
• Webinar, training, and event invitations;
• Industry news and product insights;
• Software, firmware, and documentation updates; and
• Information about products or services that may be relevant to your business or technical interests.

Where required by applicable law, we will obtain your consent before sending marketing communications. In other circumstances, we may send communications based on our legitimate business interests or an existing business relationship, as permitted by law.

You may opt out of receiving marketing emails at any time by clicking the "unsubscribe" link included in our emails or by contacting us directly. We will honor your request in accordance with applicable law.

Please note that opting out of marketing communications does not prevent Bird from sending important non-marketing communications, including:

• Order confirmations;
• Shipping notifications;
• Product registration confirmations;
• Warranty information;
• Product safety notices;
• Technical support communications;
• Service updates; and
• Other administrative communications necessary to support our relationship with you.

Data Retention

Bird retains personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing our products and services, supporting our customers, maintaining business records, complying with legal obligations, resolving disputes, and enforcing our agreements.

The length of time we retain personal information depends on several factors, including:

• The nature of the information collected;
• The purpose for which it was collected;
• Whether we have an ongoing business relationship with you;
• Applicable legal, accounting, tax, regulatory, or contractual requirements; and
• Our legitimate business needs.

When personal information is no longer required for these purposes, we will securely delete, anonymize, or otherwise dispose of the information in accordance with our record retention practices and applicable law.

In some circumstances, we may retain certain information for longer periods where required or permitted by law, including to comply with legal obligations, respond to regulatory inquiries, resolve disputes, prevent fraud, or protect the rights of Bird and others.

Information Security

Bird is committed to protecting the confidentiality, integrity, and availability of the personal information entrusted to us. We maintain administrative, technical, and physical safeguards that are designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.

Our security measures are designed to be appropriate for the nature of the information we collect and the risks associated with its processing. These measures may include:

• Access controls that limit access to personal information to authorized personnel with a legitimate business need;
• Technical safeguards intended to help protect our systems and data from unauthorized access or misuse;
• Security monitoring and risk management practices designed to identify and respond to potential threats;
• Employee training and internal policies regarding the appropriate handling of personal information; and
• The use of trusted service providers that are expected to maintain appropriate security standards for the services they provide on our behalf.

While we take reasonable steps to protect personal information, no method of transmitting information over the Internet or storing electronic information is completely secure. As a result, Bird cannot guarantee the absolute security of personal information.

If you believe your interaction with Bird or your personal information may have been compromised, please contact us promptly using the contact information provided at the end of this Privacy Policy.

Your Privacy Rights

Bird is committed to 

Depending on where you live and the applicable privacy laws, you may have certain rights regarding your personal information. Bird is committed to honoring these rights where required by law.

These rights may include:

Right to Know

You may have the right to request information about the personal information we collect about you, including:

• The categories of personal information we collect;
• The purposes for which we use the information;
• The categories of sources from which the information was collected;
• The categories of third parties with whom we share the information; and
• The categories of personal information that have been disclosed for business purposes.

Right to Access

You may request a copy of the personal information that Bird maintains about you, subject to applicable legal exceptions.

Right to Correct

If you believe that the personal information we maintain about you is inaccurate or incomplete, you may request that we correct or update the information.

Right to Delete

In certain circumstances, you may request that we delete your personal information. We will honor valid requests where required by law, unless we are permitted or required to retain the information for legitimate business purposes or to comply with legal obligations.

Right to Withdraw Consent

Where our processing of your personal information is based on your consent, you may withdraw that consent at any time. Withdrawing consent does not affect the lawfulness of processing that occurred before your request.

Right to Opt Out of Marketing Communications

You may unsubscribe from marketing emails at any time by clicking the "unsubscribe" link included in our communications or by contacting us directly.

Please note that even if you opt out of marketing communications, we may continue to send you service-related or transactional communications, such as order confirmations, warranty information, product safety notices, technical support updates, or other communications necessary to fulfill our business relationship with you.

How to Exercise Your Rights

To exercise any applicable privacy rights, please contact Bird using the contact information provided at the end of this Privacy Policy.

To help protect your privacy and the security of your personal information, we may ask you to verify your identity before processing your request. We may also request additional information necessary to understand and fulfill your request.

We will respond to verified requests within the timeframes required by applicable law. If we are unable to fulfill your request, we will explain the reason, where required or permitted by law.

Bird will not discriminate against you for exercising any privacy rights provided under applicable law.

California Privacy Rights

If you are a California resident, you may have additional privacy rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

Subject to certain exceptions, California residents may have the right to:

• Know what categories of personal information Bird collects, uses, discloses, and retains;
• Request access to the specific personal information Bird maintains about you;
• Request correction of inaccurate personal information;
• Request deletion of personal information, subject to applicable legal exceptions;
• Request information about the categories of third parties with whom personal information has been shared;
• Limit the use and disclosure of sensitive personal information, where applicable; and
• Exercise these rights without unlawful discrimination.

Sale or Sharing of Personal Information

Bird does not sell personal information as those terms are generally understood under applicable privacy laws.

Bird may share personal information with service providers, contractors, distributors, and business partners as described in this Privacy Policy for legitimate business purposes. These disclosures are not intended to constitute the sale of personal information.

Where California law defines certain online advertising or analytics activities as "sharing" personal information for cross-context behavioral advertising, Bird will honor applicable legal requirements and provide consumers with any required choices through our cookie consent and preference tools.

Exercising Your California Privacy Rights

California residents may submit privacy requests using the contact information provided at the end of this Privacy Policy.

Before fulfilling certain requests, Bird may need to verify your identity to protect your personal information and prevent unauthorized access.

Authorized agents may submit requests on behalf of California residents where permitted by applicable law. Bird may require documentation demonstrating the agent's authority and may verify the identity of the individual making the request before responding.

Rights For Residents of Other US States

Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws (and any state that enacts one after this Policy's last update) may have similar rights to access, correct, delete, and port their data, and to opt out of targeted advertising, the sale of personal data, and profiling in furtherance of decisions that produce legal or similarly significant effects. Where applicable, you may appeal a denied request by contacting us at privacy@birdrf.com.

European Privacy Rights

If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction with similar privacy laws, you may have additional rights regarding your personal information.

Subject to applicable law, these rights may include:

• The right to access your personal information;
• The right to correct inaccurate or incomplete personal information;
• The right to request deletion of your personal information in certain circumstances;
• The right to restrict or object to certain types of processing;
• The right to receive a copy of certain personal information in a portable format, where technically feasible;
• The right to withdraw consent where processing is based on consent; and
• The right to lodge a complaint with your local data protection authority if you believe your rights have been violated.

Bird processes personal information only where there is a lawful basis for doing so under applicable privacy laws. Depending on the circumstances, those lawful bases may include:

• Performance of a contract;
• Compliance with legal obligations;
• Bird's legitimate business interests, provided those interests do not override your rights and freedoms; or
• Your consent, where required by law.

Where Bird transfers personal information internationally, we take reasonable steps to help ensure that appropriate safeguards are in place, consistent with applicable privacy laws.

Individuals wishing to exercise their privacy rights or obtain additional information regarding Bird's processing of personal information may contact us using the information provided at the end of this Privacy Policy.

International Data Transfers

Bird operates globally and is based in the United States. If you are located outside the U.S., your information will be transferred to, stored, and processed in the U.S. or other countries where our service providers operate.

For transfers of personal data from the EEA/UK to the U.S. or other countries not deemed "adequate" by the European Commission, we rely on appropriate safeguards, including:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• UK International Data Transfer Addendum, where applicable
• Other legally recognized transfer mechanisms as available

You may request a copy of the safeguards we use by contacting us at privacy@birdrf.com.

Children's Privacy

Birds' products, services, and websites are intended for business and professional use and are not directed to children under the age of 13.

Bird does not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child in violation of applicable law, we will take reasonable steps to delete that information as soon as practicable.

If you believe that a child has provided personal information to Bird, please contact us using the information provided at the end of this Privacy Policy.

Third-Party Websites and Services

Our websites may contain links to third-party websites, applications, videos, or other online services that are not owned or controlled by Bird.

This Privacy Policy applies only to Bird and our Services. We are not responsible for the privacy practices, security, or content of third-party websites or services. We encourage you to review the privacy policies of any third-party websites you choose to visit before providing them with your personal information.

Changes to This Privacy Policy

Bird may update this Privacy Policy periodically to reflect changes in our business practices, technologies, legal requirements, or regulatory obligations.

When we make material changes, we will update the "Last Updated" date at the beginning of this Privacy Policy and, where required by applicable law, provide additional notice through our website or other appropriate communication channels.

We encourage you to review this Privacy Policy periodically so you remain informed about how Bird collects, uses, and protects your personal information.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us.

Bird Technologies

Mailing Address
30303 Aurora Road

Solon, OH 44139 USA

Email
privacy@birdrf.com 

Telephone
+1-440-248-1200

If your request relates to privacy rights under applicable law, please provide sufficient information for us to verify your identity and process your request. We may request additional information as necessary to protect your personal information and respond appropriately.