Our leadership team brings decades of experience across RF, operations, and strategy—focused on supporting the technicians, engineers, and buyers who keep critical systems running.
Chief Operating Officer
Chief Operating Officer
Michael Simpson serves as Bird’s Chief Operating Officer, managing global manufacturing, supply chain, and fulfillment operations. He ensures Bird’s products are delivered with the quality, precision, and consistency expected by mission-critical customers.
Michael has deep experience in operational leadership and continuous improvement, with a focus on driving accountability and execution. At Bird, he’s led initiatives to streamline production, improve lead times, and strengthen customer responsiveness across regions.
His approach emphasizes clarity in systems, ownership in teams, and performance in outcomes.
Senior Vice President & CFO
Senior Vice President & CFO
As CFO, Lee Blunden oversees Bird’s financial planning, operational risk, and long-term capital strategy. He plays a central role in ensuring the company remains financially sound while making disciplined investments in technology, talent, and infrastructure.
With over 30 years of experience in finance and operations, Lee brings practical leadership and a strong command of both detail and strategy. His work supports Bird’s mission to deliver measurable value to its customers and partners.
Vice President, Worldwide Sales & Service
Vice President, Worldwide Sales & Service
Laddy Fleming leads global sales and service at Bird Technologies, with responsibility for customer engagement, channel partnerships, and field support. He works closely with customers, partners, and distributors to ensure Bird’s solutions are accessible, relevant, and backed by knowledgeable support.
With more than three decades in RF sales and service leadership, Laddy has built trusted relationships across defense, broadcast, public safety, and industrial sectors. He brings a deep understanding of what customers need to succeed—both in the lab and in the field.
His team is focused on responsiveness, technical accuracy, and building long-term customer trust.
Vice President, Product Marketing & Strategy
Vice President, Product Marketing & Strategy
Katie Wright leads Bird’s strategy, marketing, and applications engineering functions—shaping product direction, accelerating market growth, and strengthening brand positioning. Under her leadership, Bird stays closely aligned with customer needs, delivering technical solutions that meet the demands of a rapidly evolving RF landscape.
With an M.S. in Electrical Engineering and deep experience in product management and marketing, Katie blends technical insight with commercial strategy. She has driven product development grounded in real-world use cases, while modernizing Bird’s digital presence and advancing customer-first messaging—ensuring the company remains responsive, relevant, and trusted across the RF community.
Whether you’re facing a tough measurement issue, maintaining a critical system, or exploring a new RF solution—our team is here to help.