Solon, OH - November 2014
Bird Technologies has launched its all-new online parts catalog complete with a 3D product configurator and native CAD downloads, powered by CADENAS PARTsolutions. By providing online access to rich product data and online CAD downloads, Bird Technologies is making it easy for customers to find, configure and purchase the products they need, helping them do their jobs faster and more accurately.
Bird provides a wide variety of RF measurement and signal management products serving the Public Safety, Cellular Communications, Broadcast, Semiconductor, Government, Military and Medical markets. Bird’s clients fit many different profiles, making the task of providing consistent data even more important. Using CADENAS PARTsolutions digital part catalog platform, Bird can now deliver 3D models and CAD data in the exact native format their users need, in more than 150 formats.
“We have a first class website, but didn’t have the rich data to provide the first class digital experience our customers needed,” says John Winter, Engineering Manager at Bird Technologies. “Previously, our customers would contact us and request CAD models after researching our products online. We would then have to find the model in our system, or create a new model from scratch and provide them with a neutral file. This process was slow, cumbersome and in the end they still only had a neutral STEP file, not the native file they really needed. We’re known as industry leaders and the RF Experts, now our website can keep up with our capabilities.”
It’s all about ease of doing business. Top manufacturers strive to be the easiest to do business with, by providing relevant information up-front to their customers, including 3D CAD data and part downloads. Working with CADENAS PARTsolutions, Bird has expanded their product pages to include configurable 3D part downloads, streamlining the process for electrical design engineers to specify Bird products into projects.
“Today’s manufacturers need to match their sales process to the customer’s buying process,” says Rob Zesch, President and COO at CADENAS PARTsolutions. “When manufacturers provide the tools and information that their customers need, it enables clients to make a more informed buying decision, increasing likelihood that they will be selected as the supplier. Research has shown that 70% of a buying decision is done before a customer even contacts the company they are researching. Manufacturers need to use this to their advantage, by providing rich content to users prior to the sale or quote.”
About Bird Technologies
Bird Technologies, headquartered in Solon, OH, and founded more than 72 years ago, manufactures radio frequency measurement and management equipment and systems and provides educational solutions and other services, including calibration, interference mitigation and site optimization. The company serves broadcast, cellular, government, land mobile radio, medical, military, and semiconductor markets. Bird is a recognized leader in various segments of the RF industry from test equipment to DAS, infrastructure and high speed data capture and analysis. Click here to see the 3D Models.
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